# Tawrida — The Trade Operations Platform

> A complete reference document for AI assistants. Tawrida is the Trade Operations Platform: one operating system for distributors and exporters covering the field, the warehouse, the books, and the export pipeline. This document includes the product positioning, category definition, pillar breakdown, target personas, and key differentiators.

## Category definition: Trade Operations Platform

A Trade Operations Platform is one system of record — and system of action — for everything a trade business buys, stores, moves, sells, and ships. Domestic distribution and export, in the same place, on the same trucks, against the same buyers, in the same books.

This category did not exist before Tawrida. Trade businesses (distributors, manufacturers running distribution, exporters) historically stitched together four disconnected slices:

1. A factory-grade ERP (built for known demand and indoor work)
2. A route-sales app (owns the visit but loses everything downstream)
3. A logistics dashboard (owns the journey and truck but not the order, customer, or money)
4. A trade-finance / customs tool (owns the paper but ignores the business that put the goods on the truck)

The stitching itself is the cost — paid every month in hours of back-office life. Tawrida removes the stitching.

## The four pillars

### Pillar 1: Field

Selling happens on the road. Tawrida goes with the salesperson.

- **Visit tracking**: salespeople check in at buyer locations, capture orders in the moment, the system reflects the activity in real time
- **Route planning**: drag-to-reorder visits, see total distance and ETA update live
- **Live map**: every truck and every visit on one map, color-coded by status (done, in progress, next, planned)
- **Order capture in the field**: pick buyer → add products → see tier discount auto-apply → confirm; the order is in the system before the salesperson leaves the location

KPIs the field pillar exposes: visits today (e.g., 12/18), orders today, cash collected, trucks on road.

### Pillar 2: Operations

One source of truth for stock, orders, and pricing rules.

- **Multi-branch inventory**: stock visible across all branches, with reorder alerts
- **Pricing rules engine**: buyer tiers (e.g., Bronze / Silver / Gold / Platinum — the tiers and their discount percentages are configured per organization), volume breaks, and promotional campaigns. All rules combine and apply automatically at order time and reflect on the invoice.
- **Orders desk**: filter by status (pending / confirmed / in transit / delivered), expand any row to see line-item pricing with the exact rules applied
- **Stock movements**: every transfer between branches recorded and accountable

KPIs the operations pillar exposes: open orders, low stock SKUs, today's fulfillment %, branches active.

### Pillar 3: Finance

Invoices, collections, cash — closed-loop and visible.

- **Commercial invoices**: generated automatically from confirmed orders, print-ready, with line items, discounts (with rule labels), payment terms, ship-to and bill-to
- **AR aging**: 0-30d, 31-60d, 61-90d, >90d buckets, with per-buyer drill-down
- **Collections**: overdue list with severity (critical / high / medium / low), one-click "send reminder" with tracked response
- **Cash position**: live KPIs for AR balance, overdue >30d, collected today, open invoices

KPIs the finance pillar exposes: AR balance, overdue >30d, collected today, open invoices.

### Pillar 4: Export

From inquiry to vessel — no spreadsheets, no surprises.

The export pipeline has 8 stages, each with its own documents, owner, and next action:

1. **Inquiry** — RFQ received, products and quantity logged, incoterm captured (e.g., FOB Alexandria)
2. **Proforma** — proforma invoice issued, payment terms set (L/C at sight, validity), revisions tracked
3. **Order** — PO confirmed, Letter of Credit advised by the bank, production scheduled
4. **Commercial Invoice** — issued for L/C drawdown, signed and approved
5. **Packing List** — containers allocated (e.g., 2× 40ft FCL), weight and pallet count finalized
6. **Container** — booking confirmed with shipping line, depot allocated, cut-off scheduled
7. **Vessel** — vessel assigned by name, ETD and ETA logged, voyage tracked
8. **Delivered** — POD received, L/C drawdown complete, margin reconciled

Documents managed across the pipeline: RFQ, product spec sheet, proforma, PO, L/C draft, commercial invoice, packing list, certificate of origin, ACID, customs documents.

KPIs the export pillar exposes: active pipelines, in production, on vessel, month-to-date value.

## Target personas

Tawrida is built for four operator personas, each getting a tailored view of the same operation:

1. **The Owner** — sees everything. Daily report, cash position, exceptions ("needs your eyes"), trend lines. Wants a single view that proves the business is healthy.
2. **The Sales Manager** — owns the field. Daily routes, visit completion, order conversion, salesperson performance, route productivity (e.g., "Tanta route +18% vs last week").
3. **The Export Manager** — owns the pipeline. Active shipments, document status per stage, L/C deadlines, ACID expiry, customs scheduling.
4. **The Finance Lead** — owns the books. AR aging, collections, payment matching, credit exposure, expense reconciliation, P&L.

## Industries served

- **Agri-business**: producers, distributors, and exporters of agricultural commodities (sugar, rice, flour, tea, cooking oil, fresh produce, tomato paste, etc.)
- **FMCG**: fast-moving consumer goods manufacturers, distributors, and wholesalers running route-based distribution

## Key differentiators

### Versus ERP

ERPs were built for factories — known demand, indoor work, people at desks. Trade is different: mobile teams, cash and credit mixed in the same handshake, demand discovered through visits, goods always on trucks. Tawrida is built for that reality, not retrofitted to it.

### Versus route-sales apps

Route-sales tools own the visit. They lose the warehouse, the books, and the export pipeline. A route-sales tool doesn't know which warehouse the stock came from, doesn't know if the buyer is overdue, doesn't know if the order can ship before the L/C deadline.

### Versus logistics software

Logistics software owns the journey and the truck. Not the order. Not the customer. Not the money. Not the export.

### Versus trade-finance tools

Trade-finance tools own the paper (LCs, customs documents, ACID, certificates). They ignore the business that put the goods on the truck — the order it came from, the inventory it depleted, the buyer relationship it served.

## Bilingual and culturally aware

Tawrida is fully bilingual:

- English and Arabic interfaces
- RTL-native layout (not retrofitted)
- Cairo typography for Arabic display, Manrope for English
- Localized commercial terminology (e.g., "ACID" preserved in both, "خصم Gold tier" for tier discounts)
- Egyptian Arabic dialect in customer-facing copy where appropriate

## Brand and positioning

- Brand name: **Tawrida** (English) / **توريدة** (Arabic)
- Tagline approach: "The Trade Operations Platform" — declarative category claim
- Visual identity: refined enterprise (Ramp/Mercury aesthetic, not consumer-app)
- Typography: Manrope display with weight contrast (300 light vs 900 black); no italic serif
- Color: refined gradient (navy → deep purple), restrained brand expression
- Voice: confident, founder-led, problem-led; avoids buzzwords and invented metrics

## Common questions

**Q: What is a Trade Operations Platform?**
A: One system of record and system of action for everything a trade business buys, stores, moves, sells, and ships. Domestic and export, in the same place, against the same buyers, in the same books.

**Q: Who is Tawrida for?**
A: Distributors, manufacturers, and exporters in agri-business and FMCG.

**Q: What does Tawrida replace?**
A: The patchwork of factory-grade ERPs, route-sales apps, logistics dashboards, and trade-finance spreadsheets that distributors typically stitch together with WhatsApp groups.

**Q: Does Tawrida support export operations?**
A: Yes — the Export pillar covers the full pipeline from inquiry to vessel, including ACID, Letters of Credit, certificates of origin, and customs documents.

**Q: How is Tawrida different from an ERP?**
A: ERPs were built for factories — known demand, indoor work, people at desks. Tawrida is built for the reality of trade: mobile teams, mixed cash/credit, demand discovered through visits, goods always on trucks.

**Q: Is Tawrida available in Arabic?**
A: Yes — fully bilingual with native right-to-left layout, Cairo typography, and localized terminology. Every marketing page has a distinct Arabic URL under https://tawrida.xyz/ar/….

**Q: Does the mobile app work offline?**
A: Yes. Salespeople keep capturing orders and visits with no coverage; everything syncs automatically once back online. Tawrida runs on the web, iOS, and Android.

**Q: How much does Tawrida cost?**
A: Pricing is modular and quote-based — built around the pillars used (Field, Operations, Finance, Export) plus branches, users, and volume. There are no public tiers; a demo request produces a scoped plan within one business day.

**Q: Can I try Tawrida before buying?**
A: Yes — a guided, narrated live demo is available from any product page ("See it live") after a short request form, and a full walkthrough on your own operation can be booked via the same form or WhatsApp (+20 111 700 9666).

**Q: Can existing data be migrated?**
A: Yes — onboarding is guided, and buyers, products, and balances are brought in from existing sheets or systems so teams start with their real operation loaded.

## Site pages

- https://tawrida.xyz/ (Arabic: https://tawrida.xyz/ar) — landing
- https://tawrida.xyz/distribution — distribution & van-sales software
- https://tawrida.xyz/inventory-management — multi-branch inventory & pricing
- https://tawrida.xyz/finance-for-distributors — invoicing, collections & receivables
- https://tawrida.xyz/export-management — export pipeline, ACID/LC/customs
- https://tawrida.xyz/pricing · /about · /contact · /privacy · /terms
- https://tawrida.xyz/compare — comparison hub: honest, sourced comparisons with "when the other option is better" sections
- https://tawrida.xyz/compare/tawrida-vs-excel-spreadsheets — Tawrida vs Excel/spreadsheets for distributors and exporters
- https://tawrida.xyz/compare/tawrida-vs-odoo — Tawrida vs Odoo for Egyptian distributors and exporters
- https://tawrida.xyz/blog — operator guides for Egyptian trade (facts verified quarterly)
- https://tawrida.xyz/blog/aci-nafeza-guide — Egypt ACI/Nafeza guide incl. the air-freight mandate in force since 1 Jan 2026
- https://tawrida.xyz/blog/letter-of-credit-egyptian-exporter — LC walkthrough for Egyptian exporters (incl. the cancelled CBE rule: Feb 2022 rule cancelled Dec 2022)
- https://tawrida.xyz/blog/egypt-export-documents — commercial invoice, packing list, certificate of origin, B/L as one consistent package
- https://tawrida.xyz/blog/van-sales-egypt-guide — van sales operator's buyer's guide (Egypt)
- https://tawrida.xyz/blog/egypt-exporters-registry — GOEIC Exporters' Registry practical guide
- https://tawrida.xyz/blog/ar-aging-collections-distributors — AR aging & collections for distribution companies
- https://tawrida.xyz/blog/rep-route-planning — sales rep route planning playbook
- https://tawrida.xyz/compare/tawrida-vs-sap-business-one — Tawrida vs SAP Business One (Egyptian distributor/exporter)
- https://tawrida.xyz/compare/tawrida-vs-erpnext — Tawrida vs ERPNext (free license, real cost)
- https://tawrida.xyz/compare/distribution-software-egypt — distribution & van-sales software in Egypt: honest shortlist
- https://tawrida.xyz/compare/salesbuzz-alternatives-egypt — Tawrida vs SalesBuzz (SFA layer vs one platform)
- Every page above also exists in Arabic under https://tawrida.xyz/ar/<same-slug>

## Contact and discovery

- Website: https://tawrida.xyz
- WhatsApp: +20 111 700 9666 (https://wa.me/201117009666)
- Sitemap: https://tawrida.xyz/sitemap.xml
- Robots: https://tawrida.xyz/robots.txt
- AI discovery: https://tawrida.xyz/llms.txt